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Moreover, the step-by-step launch allowed us to properly guide the editors through the switch to the new site.ĭespite the corona pandemic that prevented us from working with Daily Nation on the spot, we managed to deliver a newspaper website on time that is completely optimized for mobile use: from iPhones to phones of a few tens with a bad data connection, the website always loads in seconds. An English language edition called Daily Nation was published on October 3, 1960, in a process organised by former editor of the British News Chronicle. It was bought in 1959 by the Aga Khan, and became a daily newspaper, Taifa Leo (Swahili for 'Nation Today'), in January 1960. That is why we decided on a phased go-live, so that we could monitor and immediately optimize user behavior and ad revenue. The Daily Nation was started in the year 1958 as a Swahili weekly called Taifa by the Englishman Charles Hayes. The jumpstart showed that Daily Nation would like to learn from users at an early stage in order to be able to implement improvements.
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So with a small team we traveled to Kenya to create a vision for the new Nation Media ecosystem during a jumpstart, to determine the digital strategy and to test with monetization. Usually with a mobile and often with a feature phone. A website that is mainly visited by people under the age of 35. This Kenyan media group wanted to rebuild its Daily Nation website from scratch. To complete the digital transformation, we then implemented step-by-step improvements in content creation, performance and advertising revenue through validated learning.Īfter we created the Volkskrant app in 2018, we were recommended by De Persgroep to Nation Media Group, publisher of several major African newspapers, and maker of television and radio programs. Together with creative agency Morrow, we created a new website as the first step in the rebranding of the ambitious Nation Media Group. Not only because of the ambitions and the necessary cultural differences, but also because the project came about without physical cooperation from the team due to corona.
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Goal: discover new ways to make money online with content. A completely new, mobile-first website for one of the largest newspapers in Africa.